John Boyega Ends Ambassadorial Deal With Jo Malone After Brand Changed His Video Content
Actor John Boyega has announced he is stepping down as a brand ambassador for the British perfume and candle companyJo Malone.
Boyega’s move comes after he the brand reshot a video he created for the Chinese market and taking to his Twitter account, the Hollywood star wrote:
"I have decided to step down as Jo Malone's global ambassador," theStar Wars actor tweeted on Monday. "When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign."
The brand has issued an apology on Saturday, September 12, 2020, for taking an advertisement Boyega created and directed as a global ambassador and replacing Boyega with actorLiu Haoran.
The result was that the ad which originally featured Boyega’s family members and his childhood neighborhood in London did not have any black persons.