Peak Milk Apologises To Christians Over Controversial Easter Advert

The management FrieslandCampina WAMCO Nigeria Plc, the manufacturers of Peak Milk, has issued an apology to the Christian Association of Nigeria (CAN) after a controversial Easter advert was published on the company's social media pages.

The advert depicted a dented tin of Peak Milk can pierced on two sides with a nail, which was considered insensitive and offensive by the Christian body.

The CAN had threatened to boycott the company's products over the advert, which was described as "insensitive, offensive, and unacceptable". The advertorial caused outrage among the Christian community, who felt that the image was an attempt to trivialize the crucifixion of Jesus Christ.

In a letter addressed to the CAN president on Monday, Ore Famurewa, the company's corporate affairs executive director, apologized for the advert and acknowledged the sensitivity of the social media post, given the solemnity of the season.

“On behalf of FrieslandCampina WAMCO Nigeria PLC, I hereby tender our unreserved apology to the Christian Association of Nigeria (CAN) as well as to the Christian community at large for the recent Good Friday social media post on the company’s social media handle,” Famurewa said.

“We acknowledge the sensitivity of the social media post considering the sobriety of the season.

“It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.

“We wish to inform the Christian Association of Nigeria (CAN) that the social media post has since been withdrawn.

“We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets, and guidelines.

“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards.”